Finance ain't my game, professionally, but I read these things before investing. Best parallel I can think of would be some of the oil industry companies in Texas that are listed on PinkSheets. Most of them are heavily in debt and basically run as family businesses whose value is in connections rather than tangible assets.

Generally speaking, almost all of the stock JKP has is still owned by their (pre-stock offering) investors. This is a horrible situation because one or two people cashing out will dump the value (provided you can find a buyer, which won't be easy), to say nothing of issues like stock dilution. If you look for a business plan in there, you won't really find one. They plan to do what they've been doing which, as you see, hasn't made very much money even if you discount the staggering debts and one-time expenses they've rung up.

JKP essentially did this stock business for the benefit of people who had already invested in the company, not to get more money. It might be attractive to one or two individuals who might not have invested before but might now, since their financial situation has been fully disclosed. But random people buying JKP stock, no, that's not going to happen.

As for Jill's ownership interest, as you can see she draws executive compensation (note that Bob Friedman has deferred his). At the end of the game I suspect that's all she'll get out of it. It's all most people get out of start-ups.