I personally think the flag pin is a bullshit issue, but, sadly, theres a LOT of voters out there that see it otherwise. Style's been giving a drubbing to substance since the election of 1840. (Tippicanoe and Tyler, Too.)

Although, the sacrifice issue is one area where McCain has it all over Shrub. He never talks about it, except privately with military families, but his youngest son skipped the Annapolis appointment that was waiting for him, joined the Marines at 17, and, as a Lance Corporal, just came back from a tour in Anbar. NY Times article. And I believe that one of his older sons graduates this year, though I don't know whether he's chosen the Navy or the Corps, or what the likelihood of his being deployed to the front will be. In that respect, at least, Mac's got a far greater investment in this than Bush, Clinton, Obama, Rummy or any of the other Douchebags, whether you agree with his position or not.