I drove my kid 2 hrs north this morning so he could play
hockey on the Canadian border at 8 am. I stopped 5 minutes away from the rink to score my first cup of coffee to find the hairlipped store clerk debating the resident convenience store slug/hick on the fine points of Donny Rumsfields involvement in "nine-one-one" as it were.

A double homicide was barely averted thanks to Powerades
effective marketing campaign focused at 9 yr olds.