it's simply your awesome governments way of saying, if beer were cheap, canada would be fucked, take it as a sign they respect how severe your potential for alcoholism is.
also im not a huge beer drinker but you will randomly see deals out here like 8.99 for 18 packs of miller/bud/coors and 16 dollar 30 packs as well, so i imagine you could potentially get a 24 of heineken for around 19.99 on sale, 22 to 26 usually i would imagine.
sorry about the highway robbery old boy