Listen, here's the deal... Sure I cashed in my chips and made money but I didn't make near what I could have if I had stayed in biz. I took a walk because I knew the direction VOD headed was going to put the biz in the toilet and I didn't want to be a part of it.
First AEBN came along and fucked up the VOD market with per minute pricing and they were an instant hit with consumers - because it was dirt cheap to get off. Getting off went all the way from $8 a pop to under a $1 (before the distributors cut). Then AEBN decided that the studios content wasn't worth anything at all so they started giving it away for free via PornoTube.
The reality that studios need to face is that its time to cut off the VOD middleman if they want to increase revenue. If I was producing content, why in the fuck would I want to let any middleman hold my money for me, until the consumer burns the minutes??? I'd rather hold it myself AND I'd rather do the accounting to make sure I'm not getting fucked during 'transition' minutes when time rolls during the switch in media before the next studio's video starts.
I've only been fuckin' saying this shit for years but the guys getting into the biz keep dumping video into VOD services while wondering why they're losing their ass.