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they have a Marketing department like no other...award winning shit.
This is very true, but I still remember JITB as the "Home of the E-Coli Burger".
And in "Fast Food Nation", they were somewhat "commended" in their response and developing a higher-quality menu.
That said, in Portland, they are almost non-existent.
My greatest FF temptation is Taco Bell's Taco Supremes, and will cave in once or twice a year....
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"My people (the real Americans- descended from the original Angle-Saxon pioneers)"-Coke S.