Almost every company is filming both gonzo and features in 16x9 nowadays on hdv, and the fans are getting used to seeing that aspect ratio on DVDs and on the web. Even companies that put up movies primarily on the web are having me film in hdv in 16x9. I have been cropping the edges of the footage during editing to 4x3 aspect ratio for the DVD release of my upcoming title "Lesbian Teenyboppers 3" though. Mastering to HD-DVD or Blue Ray routinely will be the next step for most companies and keep the 16x9 aspect ratio of course in the finished product.