Jamesn, I don't think it is so much "cost". It seems to be how much do you need to "invest". When the scene comes out, it should make a mint.

Who's to say that this wasn't part of the "plan" ... put a story behind the clip ... porn goes WWE, so to speak.

And if it wasn't ... maybe someone could use Luke/Gene/etc. to promulgate a false story of a fight or rape or betrayal just to get interest in a film/clip/site.