"History became legend, legend became myth and some things that... eh... that... eh... were lost?

What will happen? Most likely business as usual. (see: Ford, Disney, Hughes, Edison etc)"

Exactly. Which is why cries in the media for harsher antitrust laws are usually misguided in the long run. Not even actors with huge market shares survives in the long run when there are better alternatives. Instead the laws focus on blocking efficiency gains in the short run.