#261332 - 05/15/0912:02 AMRe: What are you reading?
gia jordan
Porn Jesus
Registered: 09/07/05
Posts: 14160
Loc: NYC
Predictably Irrational -Dan Arilly
It explains people's buying decisions. My fave is the Asymmetric Dominance Effect.
_________________________ "What I do know is that if Karen Carpenter and Mama Cass Elliot had shared that sandwich they'd both be alive today." -Michael K