...and here's me thinking this would be about the whole AVN/AdBrite/Pirate Bay scandal.

I'm really kind of stunned that, given the way sales are being cannibalised by online piracy, studios don't do more to fight it. For example, why not tell Fishbein that as long as AVN are financially supporting a pirate site via advertising, you won't be advertising in AVN, and furthermore will instead use the money to advertise in XBiz or with some other competitor.

Why is nobody picking up the phone and telling Mr. Marcus that as long as his forum is a home to piracy and password trading, then he won't be getting any work from their studio?

These are simple, quick, and cheap (as in no need to hire a lawyer to do anything) fixes...I guess too many studio owners are happy to just idly sit by and fiddle while Rome burns.