Quote:

Everyone knows that 90% of the DVD endusers are renters.



Really? Because I purchase product for 7 different stores, and that isn't the case at all. My actual statistical data shows 1/3 of our transactions are rentals, 1/3 are purchases, and 1/3 are using our exchange program.

It's amazing to some that if you actually price quality product at an affordable realistic price and give them options to trade it in when they are tired of it, people will buy it...imagine that.
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*DUN DUN*