I wonder what's going to happen when everyone who champions VOD as their savior finds out that what they had before wasn't actually that bad, and that simple changes to the DVD method (fewer shit releases, the elimination of cheap throwaway crap, and better pricing to the consumer) would keep the DVD (and HD DVD) market profitable for years. If you think getting 30% of $0.08 is going to keep you in business, I hope you have a Superman 3 / Office Space scheme cooked up with that to do that about 1 million times per title so you can afford to just pay talent. VOD has many good possibilities, but I believe the VOD and the DVD guy are 2 different customers, and guys aren't going to all of a sudden become agoraphobic shut-ins who won't leave the house. Don't believe the lame ass ads from hotmovies.com, bunch of scare tactic, fear-mongering bs.

If you see VOD as the only way to save your business, it might be that your content is crap. The industry needs to stop oversaturating a market that already has shrinking margins and put their foot down on quality, fight bootlegging aggressively, and put an end to the cheap throwaway companies recycling the same old shit over and over again for $0.85.