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#249489 - 06/05/07 09:36 PM
Re: Overseas Marketing
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Internet Tough Guy
Registered: 04/03/07
Posts: 786
Loc: on the dark side of the moon
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Quote:
The more I learn about the business practices in the adult industry, the more I think the Key Stone Cops would run things better. Some business professor should do a class on the adult industry to show how not to run a business. If some solid business management principles were ever applied adult businesses could probably make 600% more than they do now. The government won't need to lift a finger. Incompetent management will kill the business first .
So you have a glut of product, stifling completion and yet adult companies are ignoring the overseas market? Stupid is as stupid does. I've been a big cheerleader for VOD. Well one of the great things about VOD is that you can instantly sell across the world. Thereby, opening hundreds of millions of new customers up.
The reason I made this inquiry is that Hollywood now gets the majority of its profit overseas. How porn expects to ignore that market and survive I don't know.
I agree with Moxie that something is rotten in the state of Denmark.
It would make sense to think that VOD should eventually allow bypassing the short-sighted (corrupt?) operators that currently control the physical distribution side and who have significantly contributed to screwing up this business by turning it into a dysfunctional market.
Those kinds of wholesalers/distributors should become redundant at some point, because producers/distributors will mainly use data pipelines to get their content to destination. They still will have to be dealing with the big boys who own the pipelines, but those companies usually are quick at recognizing a good business opportunity and maximizing profits; they use sound business principles and will welcome porn.
The problem is the gap between now and the future.
Hollywood is able to distribute its product because it owns/dominates distribution channels at home and abroad. Porn doesn't own distribution abroad, and in some countries you are automatically dealing with organized crime when dealing with porn, therefore it's not really an open market situation.
My question to the experts on the board is, why is VOD not ready? What is stopping this evolution from taking over? Is it because consumers can skip commercials and therefore kill the main source of profits for broadcasters? Is it technical issues? Is it lack of an agreed standard? Turf wars? Is it because of long-term convergence plans? Is it that conglomerates can make infinitely much more money by selling new systems like blue ray, hd dvd, etc and then forcing consumers to buy discs instead of providing a simple and economical one-stop-do-it all solution like VOD?
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