Generally not big numbers, but product shifts. Often times companies will just sell territory rights for a few thousand bucks because it's cheaper than going the spindle/replication route, particularly if the country you're selling into has tough censorship laws and means re-editing. Or they'll do a contra-deal like Evil Angel did with Harmony in England.

But then a lot of product isn't marketed at all. It's just pirated across the whole of Europe.

But I expect you could have got all of this from Darth.