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#244123 - 05/16/07 03:21 AM
Re: Porn Economics Part 3
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Whoremaster
Registered: 10/21/05
Posts: 2710
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Quote:
Interesting theory Dan. Perhaps there could an Ipod aproach to scenes. Some in demand scenes could go for more $$$. But what may happen is whores go directly to VOD/PPV from their own sites and stop doing scenes for producers. Luckily whores are too lazy for that.
It's exactly that...Pre-MP3/iTunes, if you discovered a band late, and you just wanted the 1-3 hit singles, then you would have to fork out for the whole album. Now, the consumer can just buy the 1-3 tracks they want, and leave the other 8-13 (filler) tracks they don't want.
In the UK, we had an interesting fiasco with the new Artic Monkeys album, wherein the entire album was (accidentally) made available as singles and every track charted. Ordinarily, you'd think this would be a good thing, but their record company got into a hissy fit because they thought it would affect sales of the album. Go figure...
This is why I can see porn producers going for a 'hit single' approach (i.e., a best selling single scene) as opposed to a 'hit album' approach with a whole movie. VOD will give producers a better insight into what sells. Perhaps that one Amy Ried anal scene will be responsible for making up the entire six scene shoot budget...perhaps without that scene, the producer would have ended up losing money.
As you said in your 'Latin porn' thread, Moxie, porn companies could be making a hell of a lot more money if they embraced real world business and marketing concepts.
With the DVD market, you've no idea who the 'unit shifter' is, and if you've got a plain looking girl who happens to appear in a handful of movies with a super-hot girl (not entirely inconceivable, as new girls often get booked in 'blocks'...if you buy any gonzo with Hillary Scott in it, the chances are good that Leah Luv or Kelly Wells will also be in it, because they were new/hot at the time). This only leads to skewed statistics: 'Wow, that girl ain't much to look at, but the titles we have with her in have been selling like crazy!'.
With VOD pay-per-scene, you get a much clearer picture of who (and what) is hot and who is not, and how to best re-invest your earnings.
What VOD companies need to start doing now is to get ultra-specific with their content. I have an affiliate account with AEBN, and they categorise their hosted gallery content by niche (girl/girl, anal, interracial, etc.). They have also recently added the option of categorising by star, although this seems to be a little buggy, and often returns galleries that feature a scene from a movie in which (for example) Isabel Ice appears, rather than a gallery featuring a scene with Isabel Ice in.
The problem is 'crossover'...AEBN has a Black Dicks White Chicks niche, and an Interracial one (same again, although with some white on black galleries here and there). However, interracial hosted galleries (that are not listed under either the bdwc/interracial niche) can appear in other hosted gallery genres, like 'Big Dick' or 'Gangbang' (is Devil's Film 'Gangland' series interracial or gangbang? Or is it both?). The upshot of this is that certain content with niche appeal will not find that niche audience, and potential sales will not be realised.
Hence my contention that VOD providers need to get ultra-specific and move towards a YouTube-style 'tag' system. To wit:
Categorising A Porn Scene
Guy Fucking Girl (Hardcore, Straight) It's a black guy and a white girl (Interracial) He's fucking her in the ass (Anal) She's got big tits (Busty) He's got a big cock (Big Cock) He's wearing a gimp mask, backless gloves and assless leather chaps (Fetish) What colour hair does she have? (Blonde/Redhead/Brunette) Long or Short Hair (Long Hair/Short Hair) Any particular style? (Pigtails/Dreadlocks or Cornrows/etc.) She has piercings in her nipples, clit hood, tongue and belly button (Pierced) She is tattooed (Tattoo, possibly Alt.Porn depending on the style and placement of the tattoo(s)) Are her breasts real or fake? (Natural/Silicone) Is she pale or tan? Does she have tanlines? (Pale/Tan/Tanlines) Is this an amateur or pro shoot? (Amateur/Pro) Is she wet or oiled up? (Wet/Oiled) Is she flexible? (Flexible) How old is she? (Teen/Avg./MILF/Granny) How old is he? (Old Man/Young Girl or Older Woman/Young Guy) Is she wearing lingerie? (Lingerie) Is she wearing stockings? (Stockings) Are they fishnets? (Fishnets) Does she give him a footjob? (Feet/Legsex) What kind of sex is it? (Normal/Rough) Is there any verbal degradation/humiliation? (Humiliation) Does she talk dirty? (Dirty Talk/Vocal) Where is she from? (Euro girl/British/American etc.) Do they 69 during foreplay? (69) Does she deepthroat him? (Deepthroat) Does he throatfuck her? (Throatfuck/Gagging) Does he Donkey Punch her? (Donkey Punch) Does he use a toy to DP her? (Dildo) Is it a vibrator? (Vibrator) Is it a cucumber? (Vegetable) Does she squirt? (Squirting) How old is this clip? (Vintage/70's/80's/????) Is there any spanking in the scene? (Spanking) Is it performed with a whip/crop/paddle? (Spanking w/object) Does either one perform anilingus? (Rimming) Does she do ATM? (Ass To Mouth) Is her husband watching? (Cuckold) Does the scene take place outside? (Outdoor) At the beach? (Beach) Or maybe inside in front of an audience? (Public/Party Sex) Does she have painted finger/toenails, or natural? (Painted Nails) Is he circumcised or uncircumcised? (Circ'ed/Uncirc'ed) Does he cum in her mouth? (Cum In Mouth) Does she swallow? (Cum Swallowing) Does she snowball him? (Snowballing) Does he cum on her face? (Cum On Face) Does he come in her eye? (Pink Eye) Does he come on her tits/ass/belly/pussy? (Yadda yadda yadda) Does he give her an anal creampie? (Anal Creampie) Does he felch it out? (Felching) Does she cumfart it and drink it? (Cumfarting) Do they cumswap afterwards? (Cumswapping) Does she stick anything up his ass during the scene? (Lockwood)
So you can see how many microniches and subniches are going to get overlooked if the above scene was simply categorised as 'Anal' or 'Interracial'. I think the onus is on producers and studios to make sure they properly and explicitly categorise or 'tag' their product before submitting it to the VOD guys...they'll get a lot more sales, plus they'll also get an extremely clear picture of precisely what sells and what doesn't. 
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