Given that the producer holds the rights to the product in perpetuity, I think rates are pretty good. If they can't turn a profit off of it, maybe they are in the wrong business?

Quality product has 'legs', i.e. it keeps selling...this is why Jules makes so much money, because his 'catalogue' older titles still continue to sell well. It's the same deal with big budget features too.

I would imagine people who shoot dull, uninspired, low-rent cookie-cutter gonzo on a beige couch are the ones bitching about Mr. Jordan getting the top girls to raise their levels for a premium price (which is out of Billy Bob Gonzo's financial reach).

You want to see (current flavour of the month) girl X doing (previously unfilmed) sexual act z? Only from Jules Jordan. Want to see Sunny Leone doing hardcore? Only from Vivid. You want to see a bog standard, instantly forgettable and utterly nondescript gonzo scene? Take your pick...

Let me just say that I don't think it's a coincidence that the companies that tend to spend more (on making a quality finished product) also tend to earn more as well.

Higher rates should also (theoretically) lead to better talent. If the average girl is going to be charging $1000, then she had better be worth $1000, and judging by some of the 'girls' at some of the 'talent' agencies, there are a lot who fall some way short...

At the end of the day, the market will bear what it can afford and no more.