dude, advocating marketing to hispanophones in the americas because they're a growing "demographic" the way you did is just as ignorant as anything i said, the difference i knew i was doing it. do you think a second-gen colombian kid going to miami who grew up in biscayne playing the trumpet or lacrosse and taking german and a first-gen mexican with no education doing shitty work are going to throw money at you the same way? your two biggest "hispanic" markets speak different languages, some nationalities HATE others-congrats on trying to lump 23 countries together based on race and language and try to sell to them.

the truth is, nobody knows how the fuck to sell to them-you can reach signifigant market penetration pretty easily if your demographic wants what you're selling. it's the getting them to PAY FOR IT that's elusive.

i'm a racist for saying people who speak spanish and use spanish-language products don't enjoy paying for them because a bunch of strategic-consultants with last names like chavez keep explaining the goldmine you could be mining?

explain why spanish-language media is subject to the highest rate of piracy according to the riaa and mpaa?

fucking mtv and nickelodeon have AWESOME RATINGS in central and south america. you know why? THEY HAD TO GIVE THEIR PRODUCT AWAY FREE ON UHF. they chose to "capture" markets they had to adjust their way of getting paid for it so much by accomodating the fact there simply aren't enough people who can pay for cable there. so they bit the bullet and figured they could lose some money to make some money. it's yet to come.

want to stage a concert in mexico city? you'd be doing it strictly for the fans that would steal your cd's later like the american music industry did sending free concert aouth.

a million people can tell you how to market to people who speak spanish, there's little empirical evidence they know how. but consultants need to bill hours and telling you how you'll have no future if you don't increase your spending 900% on all-things spanish.

they're using population numbers that may simply never yield disposable income. for every third-gen kid who ends up going to college and getting hired by a white shoes firm in ny or your chief of goya 20 from their same "demographic" won't get a ged. the numbers aren't there-they're simply not getting the education and it's partially due to people "wanting" things to be something they're not like bi-lingual education working at all.

asians and indians assimilate and succeed in numbers that really do suggest hispanics are just this centuries' blacks as an ethnic group in america. the "family" thing you're told is essential to reach them doesn't take into account the explosion of unwed-latinas getting knocked up and let's face it-there's always a need for cheap labor and we know what massive socioeconomic leaps look like by a group and this don't fit simply by looking at the educational component inherent to everyone who's done it before

the best way to make money targeting spanish-speaking people in this hemisphere is to wait until a organically-latino company succeeds in your industry selling what you do then you buy it at a very reasonable price. yahoo did it. citigroup did it. the hispanic marketing boards and consultants make a living telling you how important it is for you to listen to them. i work with them, their results suck. other than a coca-cola you're better off buying whatever grows by itself in the market.

i don't have an answer to how to make money here, but it's pretty easy to put together a phillipic on how NOT to make money and that's by making huge generalizations that don't work.

the only people worse about whipping up jobs for themselves without delivering results or proof they've got a clue than the ones that tell you how to sell to hispanics are the fucking sinologists. total scam but the reports write themselves.