i know it's fun to look at what i wrote and get all shrill, but i really enjoy the reaction i get toying with scale of a generalization i can make with the available evidence. it's great to see where people become uncomfortable as individual bits of data they'd consider objective and true can be arranged into a snowman that resembles an unfair stereotype to them.

i could just say "hispanics who don't speak english are poor. poor people steal and you can't steal broadband lines. it's dumb to spend money selling non-essential items to poor people if they can cheaply reproduce and resell them" and i wouldn't be wrong, i just felt like being politic about it. it's still based on objectivity.


fluency means affluence and your initial premise focused on the spanish language.


the demographics of who needs to be able to read signage in public places and order fast food doesn't translate directly into who can buy superflous luxury items in quantity.

bergdorf's doesn't have bilingual-signage, the check-cashing place does.

fluent hispanics are on the internet, they have money and credit cards, they have cable.

the hispanic advertising/marketing people emphasize how important it is that they be targeted and how under-represented they are as a demographic, but there's the simple fact that the ones who have money to spend WILL buy stuff without being directly catered to linguistically.

i paid attention to that and divided the hispanic marketplace into according segments. the non-english speaking part of the hispanic population is pretty fucking poor and SIGNIFIGANTLY lag behind the bilinguals in the adoption of broadband services and financial services(credit cards, debit accounts, etc.).

yeah, there's crossover, but you want to spend at the bilinguals and ESPECIALLY second-generation hispanics who are part of the demographic but really identify more with the american hispanic culture than the one they originated from.

they have money, they identify themselves as hispanic but they're probably closer to the "latin" pornstars in america than one working in rio on the cheap.