One of the main issues is with expectation of profit. The business has boomed over the last two decades and right down the line from production house, producer, talent, wholesale and retail, everyone expects to earn the same or more than they did last quarter.

When profits dip, companies chase those dollars in unimaginative ways, such as putting out more product to retain shelf space at a retail level. Streamlining happens, but only in the bigger companies. Since there are so many independent producers touting product from company to company, cost-cutting isn't an option for them.

The cheapest way of shooting is gonzo, so we see a proliferation of gonzo titles, each one pushing the envelope to try and make a name and generate sales. As the scenes get harder, talent demands more money. Producers accede to this because they know that hiring cheaper girls means hiring uglier girls which in turn impacts sales.

The whole thing is a self-perpetuating crap fest, but the problem remains that what was once an exclusive industry has become far too accessible to anyone with a camera. You mention GM in your reply. Consider the impact on domestic car sales if you or I could build the latest GM or Ford in our garage with no real skills or knowledge? And I'm not talking about kit cars here, but something which has all the hallmarks of a production line car.

The auto industry would be in turmoil.