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But seriously, I don't get why Imus was made an example of?



His exposure, and the pressure brought to bear by advertisers. If the offensive words came from the Crappy and Sniffy show in Cheboygan, I doubt there would be any repercussions of note.
Also, if I were hangin' with my black friends, in the 18-35 demographic, and we heard it on the radio we'd probably laugh like hell and I'd say "Oh man, that is so wrong" and that would be the end of it. Again, Imus' exposure to the more mature demographics is massive , and as such, he should have known better!