Moxie -
thanks for the level-headed response. I totally get what you're saying.
For the record, I never REALLY wanted to do PR for the company. It was just something that was sorely lacking... so I do the best I can.
I think people like the publicists for Digital Playground and Vivid and a LOT of companies do amazing jobs, MUCH better than I would be able to do at the same companies. I can't imagine the crap that they must have to spin on a daily basis.
Me, I just say the real thing but try to put it in the best possible light.