Quote:

7x earnings, not EBITDA.



The variance between earnings and EBITDA typically isn't that great, especially when there is relatively little D&A, as I suspect is the case here. Whether you are talking about earnings or EBITDA, 7x is not outrageous, even when the acquiring company is a publicly held strategic buyer.
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"Offer them what they secretly want and they of course immediately become panic-stricken."