It's "prestige pricing". The very fact that Candy Manson thinks she is worth $2,200/hour makes the gullible customer think "Wow, if she can charge that much, she must be worth every penny! She must be the top-of-the-line and I simply must experience this!"
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[The movie business] is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There is also a negative side. - Hunter S. Thompson