The New York Times just ran a piece in which it was mentioned that Rocco Siffredi is appearing in potato chip commercials on Italian TV. The word for potato chip, "patatina", also means pussy in Italian vernacular, so Amica Chips thought it would be brilliant to hire Rocco as their spokesman. Here is the result:

http://www.youtube.com/watch?v=9-0fGHCoJrM