It's a symbol to honour our veterans:

The Flower of Remembrance

An American teacher, Moina Michael, while working at the YMCA Overseas War Secretaries’ headquarters in New York City in November 1918, read John McCrae’s poem “In Flanders Fields”. She immediately made “a personal pledge to keep the faith and vowed always to wear a red
poppy of Flanders Fields as a sign of remembrance and as an emblem for keeping the faith with
all who died".

Two years later, during a 1920 visit to the United States, a French woman, Madame Guerin, learned of the custom. On her return to France, she decided to use handmade Poppies to raise money for the destitute children in war-torn areas of the country. Following the example of Madame Guerin, the Great War Veterans’ Association in Canada (the predecessor of The Royal Canadian Legion) officially adopted the Poppy as its Flower of Remembrance on 5 July 1921.

Thanks to the millions of Canadians who wear the Legion’s lapel Poppy each November, the little red plant has never died. And neither have Canadian’s memories for 117,000 of their countrymen who died in battle.

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Now, decades later, Canadians stand united in their Remembrance as they recognize and honour the selfless acts of our troops from all wars. We realize that it is because of our war veterans that we exist as a proud and free nation.

Today, when people from all parts of Canada and from all walks of life join together in their pledge to never forget, they choose to display this collective reminiscence by wearing a Poppy. They stand united as Canadians sharing a common history of sacrifice and commitment.

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