the internet is the future of politics, it's amazing and vaguely scary the influence people can have posting anonymously on the internet. if i worked for a political party, i'd be hiring people to sign up to as many message boards as possible and post, lie, embellish, whatever; just get your party's message out there in a way you could never do legally through other forms of media. make fake "commercials" for youtube, create and spam blogs, do whatever you have to do. make it as untraceable back to the party as possible and lie your ass off. you're reaching demographics difficult to communicate with through traditional mass media and you can do it in an insidious fashion. people are more inclined to believe information that doesn't seem to come from a biased source, make sure this "unbiased" information is strongly biased towards your party.