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First Adult.com. Then Clubjenna.com. Now AVN. Lukeisback.com for more.



So, what? Playboy is totally inept in running its flagship magazine which showed another loss this year. Their internet program was constantly in the red, except for one year where they made a small profit and then outsourced the whole thing to Adult.com (which has seen the number of pirated Playboy photos on the internet skyrocket; when the program was run inhouse by Playboy, they were much more protective of their copyright and brand).

Playboy is one of the most recognizable adult brands out there, yet they are bleeding money. Why? Competition like Maxim and FHM, the staggering amount of free porn on the internet, the failure to embrace the internet as a way to expand the brand, and an overall lack of vision. What worked in 1975 in business does not work today and no one wants to tell Hef the news.
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