http://sportsillustrated.cnn.com/2006/football/ncaa/08/26/texas.godzillatron.ap/index.html

"For starters, the university had to upgrade its utilities capacity to supply the board with enough juice. Keeping it cool in the Texas heat was another issue.

Whether it's a typical 100-degree Texas afternoon or the heat generated by the board itself, both will damage the board over time. UT officials had to install 40 5-ton air conditioning units.

And for sheer size surprise, the support columns are as large as redwood tree trunks. The heads of the grounding bolts measure about 5 inches across."

This is so...American!