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From LukeIB:

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I email Heidi: "Did you write your own press release? Why did you choose to refer to yourself as an icon? What makes an icon?"

Heidi replies: "I wrote the press release and then it was edited and changed by the people I work for.

"The company I work believes that I am an icon. I personally believe that an icon in this business is someone who has made a substantial impact in it and will continue to make one for years to come. It was nice to learn that the people I work for believe that I am that great."

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Well, you can not really bust her for it. When I write a Press Release on myself, that shit is going to blow up like the last 10 minutes of The Godfather.

werd.

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