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I think the questions to ask are:
(i) how long is Jenna required to add content to Playboy?
(ii) what is the economic value of that agreement? The minute she leaves that agreement, the name and income-generating power of "Club Jenna" plummets. The same thing is happening to danni.com right now.



Precisely...the only intrinsic 'value' Club Jenna has (outside of Jenna herself) is it's library (which is neither comparatively large, nor does it grow at a particularly fast rate, which is one of the chief gripes I've heard about CJ), so I have to wonder how good a deal this is for Playboy, and any judgement on that would be dependent on knowing exactly how much they paid for Club Jenna and its assets, and we all know it's only a matter of time before that figure comes out in the open one way or another.

I can recall having a discussion in an earlier thread on XPT (HERE) in which I speculated on who was going to step up and take Jenna's crown as the number 1 girl, and how there was a distinct lack of viable contenders. Willie D is correct in stating that as soon as Jenna retires, the Club Jenna brand will inevitably decline as Jenna is superceded by whoever the next big thing is.

In my estimation, it would have made more sense for Playboy to just go out and buy Vivid or Wicked, neither of which are dependent on the presence of one performer.

Having said that, as much as I can't see the logic of the deal from the Playboy end, if the money was right, then I'm sure it's a good deal for both Jay and Jenna.