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Rumors have been circulating regarding the acquisition for some time, and Luke Ford reported the deal several months ago, but both sides had denied a deal was in the works.

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Playboy declined to provide revenue, volume or margin figures for Club Jenna, although Hefner said the unit would immediately add to the company's bottom line.

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Playboy is a publicly traded company(pla), so I am wondering if it would be in one of their statements.

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I think the questions to ask are:
(i) how long is Jenna required to add content to Playboy?
(ii) what is the economic value of that agreement? The minute she leaves that agreement, the name and income-generating power of "Club Jenna" plummets. The same thing is happening to danni.com right now.

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Precisely...the only intrinsic 'value' Club Jenna has (outside of Jenna herself) is it's library (which is neither comparatively large, nor does it grow at a particularly fast rate, which is one of the chief gripes I've heard about CJ), so I have to wonder how good a deal this is for Playboy, and any judgement on that would be dependent on knowing exactly how much they paid for Club Jenna and its assets, and we all know it's only a matter of time before that figure comes out in the open one way or another.

I can recall having a discussion in an earlier thread on XPT (HERE) in which I speculated on who was going to step up and take Jenna's crown as the number 1 girl, and how there was a distinct lack of viable contenders. Willie D is correct in stating that as soon as Jenna retires, the Club Jenna brand will inevitably decline as Jenna is superceded by whoever the next big thing is.

In my estimation, it would have made more sense for Playboy to just go out and buy Vivid or Wicked, neither of which are dependent on the presence of one performer.

Having said that, as much as I can't see the logic of the deal from the Playboy end, if the money was right, then I'm sure it's a good deal for both Jay and Jenna.

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45 million up front + a percentage of future sales/earnings.

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Oh fukk off! That's silly.
Name your source.

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Club Jenna pulled in 37 mil in 05 and 32 mil in 04.

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Typically privately owned businesses receive 2 years of gross when sold.

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Forbes reports Jenna's personal income to be 15 million in 05 but that includes more than just clubjenna.

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... In my 10 years of underwriting business finance (about 1,200 deals worth about $700 million), I encountered this exactly never.

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Hey WillieD....................









































How about a loan?

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B, I used to lend a few nickels to your boy Russ Umphenour in Atlanta. He ran a company with revenue of $900 million a year. Even he didn't take home $15MM.

Right now the only collateral I accept is porn whore dignity. Round up some of that and I'll wire you the money.

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Club Jenna pulled in 37 mil in 05 and 32 mil in 04.

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A completely unsubtantiated number. As I have said before, this all comes from the idiots at Hoover's, who have made a career of buying D&B reports which are half worthless to begin with. You're saying that CJ is 1/2 the size of Vivid and 1/3 th size of LFP. I don't buy it.

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The true figure will come out into the open at some point, you can guarantee it.

I just popped over to adultdvdempire and did a search on Club Jenna titles....they have 14 (yes, fourteen).

Admittedly, some of them are pretty big sellers (The Masseuse, Briana Loves Jenna...pretty much anything with Jenna in, really) but what's the big attraction of buying a company which has (as far as I can see) a library of 14 titles and a titular star who can't be too far off of retirement. I realise there are the Club Jenna family of sites, but do they really bring in that much money ($30 million plus, as espoused above) off of that little content?

I'm sure Luke Ford is already hard at work digging up the dirt on this one, but I really have to wonder about the figures quoted. No doubt that we shall see what we shall see soon enough!

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My truthiness gauge tells me Jenna probably makes in the $350k to $500k region. As for the porn industry being $100 billion dollars a year or whatever they say, one guy summed it up right: "If there were that much money being made, you'd find porn industry people who own 50 cars." Well, you just don't see that.

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Have you ever seen Jenna's cars or house? Bentley's, lamborghini's etc. You can't live like that, even in Arizona, for 500k a year.

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whatever...Gia is hotter and cooler. Jenna is bland like Flan. Who gives a shit about her?

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They are called mortgages, dolt. http://156.42.40.50/UnOfficialDocs/pdf/00-0127191_1.pdf



Oh whatever, you're just another useless blogger.

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Jenna's movies have never matched the hype, basically. They are tame, stupid, dull and meaningless.

As for Club Jenna, what the fuck has it made that resonates? Nothing as far as I'm concerned. Jenna is a plastic surgery-enhanced petunia who told the world she was bisexual as part of a promotional campaign for her book. She's an attention-whore as far as I'm concerned.

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You said it best.. I can't think of a more washed up,OVER-FUCKING-RATED,HasBeen than Jenna Jameson..I jerked off to her in the fucking 90's for god sakes!! She hasn't done anything worth a goddamn shit since 1998...And still some Jenna marks still buy her SHIT PRODUCT!! And now I hear that Playboy has bought her softcore website CLUBJENNA!! WOW..So 2 of the softest porn company's merge together, excuse me while I fucking throw up
Jenna Jameson isn't even Playboy quality, she's like 45 yrs old and still thinks she rules the porn industry..Someone needs to let this old bitch know that she is hardly Hustler material, much less Playboy!!
Jenna"OverRated"Jameson

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The true figure will come out into the open at some point, you can guarantee it.

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Jenna's movies have never matched the hype, basically. They are tame, stupid, dull and meaningless.

As for Club Jenna, what the fuck has it made that resonates? Nothing as far as I'm concerned. Jenna is a plastic surgery-enhanced petunia who told the world she was bisexual as part of a promotional campaign for her book. She's an attention-whore as far as I'm concerned.

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You said it best.. I can't think of a more washed up,OVER-FUCKING-RATED,HasBeen than Jenna Jameson..I jerked off to her in the fucking 90's for god sakes!! She hasn't done anything worth a goddamn shit since 1998...And still some Jenna marks still buy her SHIT PRODUCT!! And now I hear that Playboy has bought her softcore website CLUBJENNA!! WOW..So 2 of the softest porn company's merge together, excuse me while I fucking throw up
Jenna Jameson isn't even Playboy quality, she's like 45 yrs old and still thinks she rules the porn industry..Someone needs to let this old bitch know that she is hardly Hustler material, much less Playboy!!
Jenna"OverRated"Jameson

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The true figure will come out into the open at some point, you can guarantee it.

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Not necessarily. If the cost of the CJ isn't materially significant to Playboy's earnings and CJ doesn't materially impact those earnings then Playboy doesn't have to break it out and won't.

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Don't be so fucking naive, jrv....Who's talking about it coming out via official channels? Some office gopher at Playboy will no doubt spill their guts on the issue at some point in the future, probably just after they've been fired/let go...it's the way of the world, my friend!

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B, I used to lend a few nickels to your boy Russ Umphenour in Atlanta. He ran a company with revenue of $900 million a year. Even he didn't take home $15MM.

Right now the only collateral I accept is porn whore dignity. Round up some of that and I'll wire you the money.

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Hahaha are you completly insane? What do you think she makes, 2 million a year? Give me a break. Her website alone would earn her that. I don't think you have any clue what you are talking about.

Playboy paid 90 million for the unprofitable spice channel and hot network in 2001 (Steve Hirsh was paid $40 million for that) Thats a fact and part of public record. Are you going to say that's false as well?

I assume you know that Russ Umphenour has 20,000 employees right? Even if it did 900 million in sales, the cost of running franchised restaraunts with thousands of employees is a hell of a lot more than the cost of running a website lol. Do you understand that fees are assesed to the franchisee of fast food restaraunts? And that out of that 900 million in sales he has to pay those fees and employees?

Do you honestly think the C.E.O. of a company making 900 million a year will, in every case, make more than the C.E.O of a company making 30 million a year? Just because one has more sales doesnt mean it is more profitable or that the owners make more, you should know that.

Sounds like your one of those Jenna haters so I'll let you be. I was just answering the guys question.

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Oops, you lose. I get to throat fuck your moron ass until you choke to death, you stupid fucking loser. I'll be sure to show up at your funeral so I can gag factor your mommy, too.

Oops! Bitch!

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Late in the current quarter of 2006, we acquired a multi-media adult
entertainment business to complement our existing television and online
businesses. As the pro forma results would not be materially different from
actual results, they are not presented. We paid $7.7 million at closing with
additional payments of $1.6 million, $1.7 million, $2.3 million and $4.3 million
required in 2007, 2008, 2009 and 2010, respectively. Pursuant to the acquisition
agreement, we are also obligated to make future contingent earnout payments
based primarily on sales of existing content of the acquired business over a
ten-year period after the closing of the acquisition and based on content
produced by the acquired business during the five-year period after the closing
of the acquisition. As of June 30, 2006, no earnout payments have been made.

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Bow down bitch!