There is something about porn that is so distant from the bookworms; they find it uncontrolably fascinating. I used to finance a company that did some boxcover printing. My credit analyst would be giddy like a 2-year old when the guy sent in his quarterly AR aging, because they were listed by date, studio and title. He'd run around like a dork showing everyone that my customer printed the boxes for "Naked Nurses" or whatever.