1.) One who chooses to suffer death rather than renounce religious principles. 2.) One who makes great sacrifices or suffers much in order to further a belief, cause, or principle.
By definition 2, Max can be a martyr.
Definition 1 may apply, if you count making ultra-mysogynistic porn as a "religious principle" and he immolates himself in protest on a pile of Hardcore Schoolgirls videos in front of the courthouse. (Don't be a martyr before you get Gloria Allred in Anal Auditions, Max!)