from newsoftheweird.com:

In March, The Australian newspaper identified an upswing in the business of some beauticians who have responded to customers' desires to lighten the skin around their anuses. A beautician in Sydney said she had long been helping sex workers for that condition but that lately the clients are civilians trying to please boyfriends who are taken by how "clean and light" porno actresses seem. Said another beautician of the ingredient she uses, "I explain that it will give them eczema and (other problems), but they want it anyway." [The Australian, 3-23-05]