Well,
Rog was at one time a very popular reviewer. He was not only popular with talent, but with fans and the industry as a whole. His site was and still is, full of reviews, interviews and reports.
However, it seems to me - and I highly doubt I'm alone in this - that he lost a lot of his clout and marketability hooking up with ADT. I could be wrong and totally off my rocker...but I don't think so. His site was popular enough to go toe to toe with just about anybody out there especially in terms of reviews and interviews. With enough site tweaking he'd have no problem being the king of all reviewers. Instead, it seems that he gave it all away and for what reason I do not know.