"Gallo and his late brother, Julio, founded the E&J Gallo Winery in 1933, at the end of prohibition. E&J rented a ramshackle building, and everybody in the family pitched in to make ordinary wine for $.50 a gallon - half the going price. The Gallos made $30,000 in the first year."

Fucking brilliant. Who cares if it is the middle of the depression? They saw an opportunity and jumped on it. Alcohol is countercyclical, anyway. What better time to sell cheap wine then when everyone is out of work with nothing to do all day but feel sorry for themselves?
_________________________
[The movie business] is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There is also a negative side. - Hunter S. Thompson